Jim Brouwer of Myrtle Beach, S.C. had an idea. He searches for gold and other metals on the beach with a metal detector and wanted to share his ideas with other gold seekers by writing a book. He was leery of the traditional publishing route so chose to self-publish. He went about his quest in a methodical way. He studied how to accomplish his goal, and the result is "Gold Beneath the Waves: Treasure Hunting the Surf and Sand."
He recommends other self-publishers read about how to do it. "The Step-by-Step Guide to Self-Publishing for Profit!" by C Pinheiro, Nick Russell and Cynthia Sherwood, "Perfect Pages" and "Aiming at Amazon: The NEW Business of Self Publishing or How to Publish Your Books with Print on Demand and Online Book Marketing," both by Aaron Shepard, are tops on his list of how-to books.
He recommends a self-publisher becomes a "Word Nerd" because you have to do everything: format, choose font and size, do page layout and understand the entire spectrum of getting a book published.
He recommends http://www.createspace.com/ to get on your road to self-publishing.
"This is very hard work! This is rocket science," he says.
For those who are determined to get a book published, Bouwer's route is the means to an end. Check out his suggestiions. And by the way, if you don't really care about writing a book but want to find gold, read his book. His suggestions work.